Charter and sales · Cannes
Yachting French Riviera
390K views in 48 h
Short videos for Instagram and TikTok: trends, crew, life on board. Several Reels went viral.
Superyacht social media agency · French Riviera
Yacht social media management, run by one crew
Strategy, photos, Reels, posting, community and ads, for owners and their family offices, captains, yacht managers, charter fleets and shipyards. From scroll to charter.
Reply within 24 hours · Pricing on request · 10+ years in yachting · 100+ yachts filmed
Trusted by
Why it matters
A yacht that goes quiet is a yacht nobody books.
Guests, brokers and buyers look at her account before they call. Charter weeks are chosen in winter, and the algorithm rewards accounts that post all year, not the ones that wake up in June.
Today
Nobody has time to post
The crew is busy with guests and the yard. The account stays silent for weeks.
Phone photos, no direction
Shot between two services, they don't show the yacht at her real level.
Enquiries lost in the DMs
Messages answered late, or never. Nobody knows what brought a booking.
With Yacht Media Crew
A calendar that holds, all year
We post every week, on a calendar validated by the owner's office or the yacht's management.
Content at the level of the yacht
Our photographers and videographers, plus one crew member trained and directed by us.
Every enquiry forwarded in 24 hours
Charter or sales enquiries go to the broker, and show up in a clear monthly report.
Our method
We create the content. We post it. We measure it.
Most social media agencies outsource photo and video. We are a yacht media crew first: photographers, videographers and editors in-house, so the quality holds month after month and you have one point of contact.
- Content shot for social: by your crew following our brief, and by our team on board when you want
- A monthly editorial calendar, validated before anything goes live
- Posts, Reels, stories, replies to comments and messages
- Meta ads to push her best Reels to people likely to charter or buy
- One clear report a month: reach, engagement and enquiries received
Our content online
Our images, on our clients' accounts.
Reels, posts and stories we created, as they were published. Scroll.
Yacht for sale · Northrop & Johnson
Charter season · Yachting French Riviera
Charter yacht Reel · Bluewater
Crew and service · Northrop & Johnson
Monaco Yacht Show · Bluewater
Life on board · Yachting French Riviera
Chef's table · Northrop & Johnson
Aerial Reel · Bluewater
Yacht day Reel · Yachting French Riviera
390K
views in 48 hours on a Reel we made for Yachting French Riviera. Content built for the feed, at the level of the yachts we shoot.
I want this for my yachtWhat's included
Yacht Instagram management, end to end.
Monthly plans that cover everything her accounts need, or a one-off for a launch, a show or a season.
01
Content creation
Photo and video made for social on board: vertical formats, Reels, details, life at sea. Not recycled from the listing gallery.
02
Account management
Posting calendar, captions, stories and profile on Instagram and Facebook, validated every month before it goes live.
03
Community management
Comments and DMs answered in English and French, with Russian, Italian and Spanish on request.
04
Crew ambassador training
We train one crew member to film for the feed, then send a weekly shot list. Your crew films, we edit.
05
Broker kit
A monthly selection of unbranded photos and Reels, ready for brokers and central agents to share.
06
Meta ads
Her best Reels pushed to audiences likely to charter or buy. Media budget billed separately.
07
Influencer coordination
Selected creators on board, sourced and briefed by us, to reach new audiences. Fees quoted separately.
08
New builds and launches
For shipyards: content through the build, from the yard floor to launch day, sea trials and delivery.
Instagram · Facebook · TikTok · YouTube Shorts
How we start
You validate. We do the rest.
One point of contact and a clear rhythm: her first posts go live within a week.
- 1Day 1
Call
Twenty minutes with the owner's office, the captain or the management.
- 2Week 1
Strategy
A plan built around her season and her goal: charter, sale or image. Privacy protocol signed.
- 3Within a week
Live
Partner access through Meta Business, then the first editorial calendar.
- 4Every month
Report
Reach, engagement and the enquiries received, with the next month's plan.
All year
We post all year. Not just in summer.
In season, she goes live
- Stories from every charter, crew only, geotags after departure
- Reels of the experience: water toys, swims, sunsets, the chef's table
- Crew life: the faces guests remember
- A content bank: we capture more than we post, to feed the winter
In winter, we prepare the season
- Throwbacks from the bank, when guests dream of the sun
- Refit and yard life in stories: upgrades, crew at work
- Early-booking posts and broker material for next season
- Boat shows, from Monaco to Antigua
Two-season yacht? Summer in the Mediterranean, winter in the Caribbean: we follow her all year, wherever she is.
Privacy and control
Her account is public. Her guests and her owner are not.
No guests on camera
Charter content shows the yacht and her crew, never the people on board.
No owner identity
Nothing that could identify the owner is ever published.
Geotags after departure
Locations go live once the yacht has left.
A signed protocol
These rules are written down and signed before the first post.
Monthly approval
The owner's office or the management validates every calendar.
Your account stays yours
We work through Meta Business partner access. You keep the keys.
All the content we produce belongs to the yacht. We never use it in our portfolio without written approval.
Monthly plans
Three plans. One goal.
A defined scope every month, adjusted each quarter to her results and her season.
Library
Your media, turned into an active feed
Pricing on request
- Instagram, every post shared on Facebook
- 6 posts a month, including 1 Reel
- 2 stories a week
- Comments and DMs answered
- Monthly calendar and report
- Enquiries forwarded within 24 hours
Recommended
Essentials
Your media and your crew, directed by us
Pricing on request
- Everything in Library
- 8 posts a month, up to 3 Reels
- Crew ambassador training and weekly shot list
- Monthly broker kit
- TikTok and YouTube Shorts
- Strategy call every quarter
- Benchmark of comparable yachts
Content
Everything handled, shoots included
Pricing on request
- Everything in Essentials
- 12 posts a month, up to 6 Reels
- 4 stories a week
- One onboard shoot per season, drone included
- Meta ads management
- 7-day community management in season
- Influencer coordination
Onboard shoot days, influencer collaborations and full photo or film shoots for listings are quoted separately. Pricing and terms on request.
Case studies
They trusted us with their accounts and their content.
Yacht brokerage
Northrop & Johnson
Social content
Content for their accounts: yachts for sale and charter, Monaco Grand Prix, MYBA, client events.
Charter and yacht shows
Bluewater
Reels and shows
Charter yacht Reels and yacht show content, from the Monaco Yacht Show stand to life on board.
4K
→ 20K
Luxury estate · Cannes
Château de la Croix des Gardes
4K → 20K followers
Full account management for one year: shoots, Reels, events and influencer content.
Why us
A yachting crew, not a generic agency.
Yachting only
We know a yacht's year, from charter season to the yard, and what brokers need to sell a week on board.
One team, in-house
Photographers, videographers, editors, designers and social media managers. No subcontracting.
Where the yacht goes
Based in Cannes. The Mediterranean, the Caribbean and the Bahamas are next door for us.
Five languages
English and French, with Russian, Italian and Spanish for comments and messages.
Need images on their own? See our yacht photography, our yacht films and the yacht shows we cover.
FAQ
Yacht social media management: your questions.
Working with the crew on a shoot day? Read our chief stew's guide.
Who do you work with?
Owners and their management teams, including family offices, as well as captains, yacht managers and charter fleets. We also work with brokers and central agents, who receive a monthly kit of ready-to-share content, and with shipyards for new builds.
Do you only work with charter yachts?
No. We manage accounts for charter yachts, private yachts, yachts on the market and shipyards documenting a new build. The content and the goals change; the way we work stays the same.
How much does yacht social media management cost?
There are three monthly plans, Library, Essentials and Content, depending on how much content you need and who creates it. Pricing is on request: every proposal is tailored to the yacht, her season and her crew. Onboard shoot days and influencer collaborations are quoted separately.
Which platforms do you manage?
Instagram, with every post shared on Facebook, on all plans. From Essentials, every Reel is also published on TikTok and YouTube Shorts.
Do you create original content or reuse the listing photos?
Both, depending on the plan. We work from three sources: the media you already have, footage filmed by your crew following our brief, and shoot days by our own team. Content made for social is vertical, short and built for the feed.
How do you protect the privacy of charter guests?
With a signed privacy protocol: no guests on camera, no owner identity, and geotags published only after departure. The yacht's management approves every monthly calendar before it goes live.
Who owns the Instagram account and the content?
The yacht does. We work through Meta Business partner access, so the account stays yours, and all the content we produce belongs to the yacht.
Do you work with yachts outside the Mediterranean?
Yes. Crew content works wherever the yacht is, and our team travels for shoot days, from the French Riviera to the Caribbean and the Bahamas. For two-season yachts, we follow her all year.
How do you work with the crew?
We train one crew member to film for the feed, then send a weekly shot list and a shared folder. The crew films, we select and edit. The chief stew and the captain stay in charge of what happens on board.
Do you run paid advertising?
Yes. We manage Meta ads to push her best Reels to audiences likely to charter or buy. It is included in the Content plan and available as an add-on on the others. The media budget is billed separately.
How quickly can we start?
Within a week. After a first call, you choose a plan, sign the privacy protocol and give us partner access. The first editorial calendar follows within the week.
Which languages do you work in?
The team is fully bilingual in English and French. We also handle comments and messages in Russian, Italian and Spanish.
Your proposal
Let's talk about your yacht.
Tell us about her, her season and where her accounts stand today. We come back within 24 hours with:
- A first look at her accounts
- The plan that fits her goal: charter, sale or image
- A tailored proposal, pricing included
Rather talk? WhatsApp +33 6 74 72 59 81
hello@yachtmediacrew.com · Reply within 24 hours